In recent years most discussions of blockchain technology have related to Bitcoin, the digital currency that recently saw its value skyrocket to over $19,000 before plummeting to just over $7,000 at the time of writing.
Enter Choon, a new streaming service co-founded by the DJ Gareth Emery. Choon plans to harness the transparency and record-keeping advantages of blockchain to cut out the middle men and deliver revenue directly to artists.
Read more at techradar.com
This TechRadar article really gives an in-depth overview of how the blockchain can benefit artists and songwriters in the new music industry. I’m not very familiar with Choon, but it’s concept sounds interesting. I just don’t know how many artists would want to get paid in a speculative new cryptocurrency that could lose value quickly in a volatile market such as Bitcoin.